1. Introduction
    1. We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.
  2. Collecting personal information
    1. We may collect, store and use the following kinds of personal information:
      1. Name
      2. Email Address
      3. IP address
    2. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with our internal security policy and the law. We will not transfer or sell your information. We may use technology to track the patterns of behaviour of visitors to our site. If you have any questions/comments about privacy, you should email us at
    3. Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.
  3. Use of personal information
    1. We use the information you provide for the following purposes:
      1. To send newsletters and details of offers and promotions in which we believe you will be interested
      2. To improve the design and content of the website
      3. To understand the buying behaviour of our registered users
      4. To perform other general marketing and promotional activities focused on our products and services
      5. To deliver advertising across various social media and other online platforms (e.g. Google, Facebook)
      6. We use cookies to give you the best experience on our website and also to allow us and third parties to tailor ads you see on our website. For more information, please see our full cookie policy.
      7. To work with professional service providers, such as marketing agencies & advertising partners to share relevant and appropriate marketing content via social media advertising.
    2. International data transfers
      1. Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
      2. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: including the United States of America and Russia (Russian Citizens Data Only).
      3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
    3. Security of personal information
      1. We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
      2. We will store all the personal information you provide on our secure servers.
      3. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
6.      Cookies

What are cookies?
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information, visit

How do we use cookies?

We use cookies for many reasons; primarily to personalise content so that you see products which are relevant to you.
We also use cookies to provide us with feedback about how people use our website so that we can improve the customer experience.


What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
  • Essential: These cookies are essential to the proper functioning of the website. They are first party cookies which means we do not share any information with other organisations.
  • Functional: These cookies are about site performance. Allowing these cookies will improve your experience of the site for example by allowing access to live chat.
  • Social media and Advertising: These cookies are related to social features like sharing products to your social networks. Cookies in this category are also related to advertisers to tell advertisers about your shopping preferences so that they can show you relevant products in the future.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
  1. Amendments
    1. We may update this policy from time to time by publishing a new version on our website.
    2. You should check this page occasionally to ensure you are happy with any changes to this policy.
    3. We may notify you of changes to this policy by email.
  1. Privacy Policy of Other Websites
    1. Vitus Bikes website contains links to other websites including our retail partners Wiggle and Chain Reaction Cycles. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.
  1. Your Rights
    1. You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:
      1. the supply of appropriate evidence of your identity
      2. requests can take up to 28 days to process
    2. We may withhold personal information that you request to the extent permitted by law.
    3. You may instruct us at any time not to process your personal information for marketing purposes.
    4. Please let us know if the personal information that we hold about you needs to be corrected or updated.
    5. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
  2. Our details
    1. The Vitus website is owned and operated by Wiggle Ltd.
    2. Wiggle Ltd is registered in the United Kingdom at 1000 Lakeside, Suite 310, Third Floor N E Wing, Portsmouth, Hampshire, PO6 3EN / Company No: 02667809 / VAT No: GB884 2571 94
    3. You can contact us by writing to the business address given above, by using our website contact form, by email to

 Modern Slavery Statement 

At Vitus we are committed to ensuring we work with the suppliers and partners that offer fair trading and working, please read the attached document for more information: