This isn't pro racing.
We're all about supporting real, everyday riders who are serious about bikes, but never take themselves too seriously. At the end of the day, cycling should be fun, right?
When we sat down at the start of 2023 and looked at our road and gravel line-up, we knew that we wanted to make content that felt as fun and free as our favorite rides. We needed a group of riders who could define that sensation and capture it on video, for the world to see.
We knew these people had to be friends. Strong riders, who needed performance bikes, but the sort of people who don't ride for victory at all costs. That's when we met the crew from More Stories Tomorrow (MST).
Founded by Tom Hardie and Lawrence Carpenter, More Stories Tomorrow is a collective project with a simple objective: to entertain and inspire others to find their own way into the outdoors. They’ve also been joined by former pro cyclist Anna Christian, who completes the line-up.