At Vitus, our ambassadors are an extension of our brand.

We all share a similar belief that everyone deserves to ride an amazing bike.

Even though our ambassadors are really, really good. They don’t ride for victory at all costs, they ride for the pure pleasure of competition, the joy of solo miles, the simplicity of the wood and the excitement of an adventure with no map and no GPS.

We ride together because it makes us happy, or alone because it helps us think. If we’re completely honest, we ride for the simple pleasure of how riding makes us feel.

We’re all real riders.


Rob Warner needs no introduction, from being the first-ever British rider to win a UCI DH World Cup in 1996, to bringing downhill racing to life with his exciting commentating and owning one of the best YouTube channels. There's never a dull moment when Rob’s around! 


One of the UK’s most experienced Downhill riders with a host of top 10 world cup results and a 3rd at Red Bull Hardline, we’re stoked to see Joe shred on board a Vitus.





Living and breathing bikes, the Vitus First Tracks team embodies the ‘real riders’ spirit. These guys just love riding and racing their bikes, tackling rounds of the EWS and as much gravity racing they can get their hands on. Headed up by local legend, Glyn O’Brien who works tirelessly to support and nurture talented young riders.


Real riders Alex and Amanda don’t live a conventional lifestyle, choosing to spend a lot of time in their motor-home exploring what the world has to offer. They will be globetrotting on their Vitus bikes inspiring others to get into cycling.




Vitus have been proud to support the team at Biking.IE for many years. They are passionate about biking and sharing their enthusiasm for the outdoors with you! Biking.ie can show you how to maintain your bike, improve your skills, show you some new trails and spark a passion for cycling.



We have teamed up with the guys at Swinley Bike Hub to offer a fleet of Vitus Rental bikes that allows Real Riders to explore the trails at Swinley Forest. Swinley Bike Hub also offer coaching at their new purpose built skills area.


With a gender-balanced line-up of riders competing across many cycling disciplines, the team has big ambitions to shake up the status quo. In addition to racing, they will be conquering challenges and breaking records with the aim of creating compelling stories that will inspire others.


Sean ‘King’ Kelly needs no introduction. He’s as real as they come. One of the greatest cyclists of all time, with a total of 193 professional race wins. Including nine monuments, Milan-San Remo, Paris Roubaix, and four green jerseys at the Tour De France.

Sean remains a Vitus ambassador and continues to share his knowledge when developing our high end race bikes.


Helen Jenkins MBE is a GB Triathlete, two time ITU World Champion and three time Olympian. After a 4-year break from Triathlon, having had two kids and two spinal surgeries, Helen’s comeback story is truly inspiring!




Jonathan Rea MBE is the most successful World SBK rider in history winning six consecutive World Super Bike Championships. A family man from Northern Ireland who lives local to Vitus HQ, it's an honor to be able to support him with bikes to train on. His kids are also brilliant test pilots for our range of kids bikes.




The Biking.ie Race Team features the same group of passionate cyclists who run their trail centers. From World Cup Downhill riders, Enduro machines and XC racers. The Biking.ie team are versatile and put all our bikes to the test. A group of true Real Riders.



Our amazing riders have built an ever growing community on Facebook and Instagram to share their experiences and adventures on board their Vitus Bikes. Head over and join the family of Real Riders.